Case Study

Product Strategy and Recommendations

Supported and shaped the new product development strategy with detailed assessment for an international airline supplier.

The Steam-A team carried out detailed assessments to define the client’s product strategy, including:

  1. Market opportunity assessments
  2. Pain point analysis
  3. Value proposition mapping
  4. Revenue model optioneering and decision making
  5. Business model design
  6. End-to-end financial projections and scenario analyses
  7. Final business case, product strategy and go-to-market recommendations

Our outputs and recommendations have enabled the customer to confirm feasibility and viability, and initiate the product implementation phase